JK Cements Launches New Brand Identity Unveils New Logo


JK Cements had a very good year. Amidst the gathering gloom of a global pandemic it has grown exponentially. Its market capitalization stood at USD 3 billion, three times the existing value in the last fiscal year.

As a tribute to the momentous contribution of former MD Yadupati Singhania and to celebrate its unprecedented success JK Cement has unveiled a new brand identity. It has launched a new logo, which is both contemporary and futuristic. It embodies the core values of the company, the trust of all stakeholders and fosters a brand identity that is in sync with the changing times. 

The new logo of JK Cement was launched at a virtual event by Raghavpat Singhania, managing director, JK Cement, Madhavkrishna Singhania, deputy managing director and chief executive officer, JK Cement and A.K. Saraogi, deputy managing director and chief finance officer, JK Cement.

“Our new corporate identity is inspired by Yadupati Singhaniajis vision, values and legacy. We have been on a journey of transformation that reflects in our focus on developing people, building strong brands, creating value for all stakeholders, diversification and digitization. We wanted to introduce a new logo that commemorates Yadupatijis memory and also represents our Organizations vision for the future.” said Dr Raghavpat Singhania.

Continuing its relentless growth, JK Cements has expanded and augmented its production capacities. It had already augmented the installed capacity by 4.2 million tonnes in the past couple of years, clocking over 40% growth.  Reacting to the growing demand of the wall putty segment, the company has also ramped its production capacity by 3 LTPA at its wall putty producing plant in Katni, Madhya Pradesh. As of now JK Cements is the largest manufacturing plant of Wall Putty in India.

Madhavkrishna Singhania, Deputy Mng Dir and CEO at JK Cements Ltd said, “In line with our growth aspirations we have announced the setting up of a green-?eld integrated grey cement plant with a split grinding unit, having a capacity of 4 MnTPA in Panna, Madhya Pradesh with a total investment of Rs 2,970 cr. This expansion will help us to meet our commitment to serve our customers in the best way possible and improve our footprint in the country. We have also successfully commissioned a new grey cement grinding unit of 0.7 MnTPA at Balasinor, strengthening our foundations in Gujarat.”

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