Post-Covid, Architecture Too Has Begun To Look At Things Afresh: Pranesh Chhibber, Country Director, Canadian Wood


Mr. Pranesh Chhibber, Country Director, Canadian Wood said, “As we celebrate the World Architecture Day, I am reminded of a famous quote by the celebrated architect Frank Gehry “Architecture should speak of its time and place but yearn for timelessness”. Frankly, architecture is a representation of how we see ourselves and the world, which is why it is an integral part of our culture, the way it has been shaping communities existence since ages. It is more than just the design and construction of houses and buildings, it is actually impacting how the society lives and operates.

Global warming and the COVID-19 pandemic are posing some unique challenges that have triggered humans across the world to adapt to the changes we witnessed around us. Accordingly, architecture too has begun to look at things afresh around our societies and began to reinvent and discover newer opportunities and possibilities in how people will live and work in the new normal.

Amongst many considerations, health and wellness have gained huge precedence. Modern architectural practices are anticipated to promote eco-conscious living through green buildings made using natural materials such as wood, more than ever. We are optimistic about the emerging trend in the years to come that architecture will disrupt existing lifestyles and will responsibly make the world a sustainable and thereby a better place to live in.”

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