Walplast Gets 1 Lakh plus FB Followers, Launches Homesure Newsletter and Samridhi App for Customer Engagement

Mr. Aniruddha Sinha

Mr. Aniruddha Sinha


The popularity and market acceptance of the well-known building materials company Walplast is heading north, or so it seems. Not only it has 100,000+ Facebook followers today, but it also has a new app and a newsletter.


Walplast Products Pvt. Ltd.--a renowned company specializing in building materials--has now 100,000+ Facebook followers. This achievement underscores the strong community and trust that Walplast has cultivated among its audience. To further enhance customer satisfaction, the company is introducing two exciting initiatives: the HomeSure Ki Duniya newsletter, and the HomeSure Samriddhi Loyalty app.

The remarkable milestone of surpassing 100,000 Facebook followers is a testament to Walplast's commitment to delivering top-notch content, engaging with its target audience, fostering active interactions, and launching innovative campaigns. Through its Facebook page, Walplast shares company updates, new initiatives, product information, application tips, guidelines, special events, employee engagement posts, quizzes, and exciting campaigns, such as the IPL promotions, that reward winners with fantastic prizes.

Mr. Aniruddha Sinha, Senior Vice President and Group Head of Marketing, PR, CSR & Business Head - P2P Division, expressed his delight, stating, "We are thrilled to witness the overwhelming response from our community, as demonstrated by surpassing 100,000 followers on Facebook. This milestone reflects the trust and loyalty our customers have placed in us. It is a testament to our continuous efforts in delivering high-quality content, engaging with our audience, and creating a vibrant online community."

To strengthen connections with customers and influencers, Walplast has also introduced the HomeSure Ki Duniya newsletter. This quarterly publication serves multiple essential purposes. Firstly, it establishes Walplast as a reliable and trustworthy brand in the industry by regularly sharing significant company and industry updates. Secondly, the newsletter serves as a cost-effective and time-efficient communication tool with valued customers and influencers. 

By consistently providing valuable content, the newsletter enhances brand awareness and recognition among its recipients. Moreover, it aims to create a sense of belonging and forge stronger connections with customers and their families, making them feel like integral members of the Walplast family. In turn, this fosters increased customer loyalty and long-term relationships.


Mr. Kaushal Mehta


Mr. Kaushal Mehta

Mr. Kaushal Mehta, Managing Director of Walplast, emphasized the significance of the HomeSure Ki Duniya newsletter, stating, "At Walplast, our primary focus has always been on building enduring relationships with our customers and influencers. The HomeSure Ki Duniya newsletter serves as a powerful tool to keep our customers informed, engaged, and connected. Through this sales-oriented publication, we aim to establish credibility, increase brand awareness, and cultivate a sense of belonging."

The content of the HomeSure Ki Duniya newsletter encompasses a wide range of features, including messages from the Managing Director (MD), industry highlights, and updates on company activities, such as awards, corporate social responsibility initiatives, sustainability efforts, and new product launches. The HomeSure Ki Duniya newsletter is published quarterly in both English and Hindi and is digitally delivered through the WhatsApp API platform.

Walplast has also launched the HomeSure Samriddhi Loyalty app--an exclusive customer loyalty program that aims to bolster collaboration and foster stronger connections with influential individuals, such as painters, masons, and tile applicators. Apart from the newsletter, this app provides a variety of advantages and has already attracted over 10,000 enrolled influencers. 

Walplast's HomeSure Samriddhi app simplifies coupon redemption for influencers through smartphone scanning. Points earned from redeemed coupons can be used to obtain products from Walplast's catalogue, fostering a sense of family connection. The app reflects Walplast's commitment to innovation, empowering influencers and promoting customer satisfaction with rewards and personalized recommendations.

Mr. Aniruddha Sinha, Senior Vice President and Group Marketing, PR, CSR Head & Business Head - P2P Division, expressed his excitement, saying, "This user-friendly app is designed to reward our loyal customers while also providing valuable insights into their preferences and behaviours. We believe this app will help us build stronger relationships with our customers and influencers, driving greater loyalty and engagement."  

The HomeSure Samriddhi app aligns with Walplast's continuous dedication to offering innovative solutions to its customers. It is designed to empower the painter, mason, and contractor communities, along with their families and businesses, by fostering prosperity and growth.

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