Alstone Partners Punjab Kings for India’s Premier T20 League 2026
- April 10, 2026
- By: Editorial Team
- NEWS
Expanding its brand outreach through high-visibility sporting collaborations, Alstone has announced its association with Punjab Kings as the Official Cladding Partner for India’s Premier T20 Cricket League 2026, marking its third engagement with the country’s most-watched cricketing platform.
Alstone, a premium exterior cladding brand in India, has entered into a strategic partnership with Punjab Kings for the 2026 season of India’s premier T20 cricket league. The association reflects the company’s continued focus on leveraging high-impact sporting platforms to enhance brand visibility and strengthen engagement with stakeholders across the country.
With more than two decades of presence in the cladding industry, Alstone has established itself as a provider of advanced façade solutions combining performance, durability and aesthetics. The brand’s product portfolio includes Fire-Retardant Composite Panels (FRCP), Metal-based High-Pressure Laminates (HPL), Aluminium Honeycomb Panels, Metal Louvers and Zinc Composite Panels (ZCP) developed in collaboration with VMZINC, France.
Having earlier partnered with the Bengaluru-based franchise, Alstone’s collaboration with Punjab Kings signals a strategic alignment with a team known for its energetic gameplay and strong fan following. The partnership is expected to reinforce the brand’s progressive positioning while connecting with a wider national audience.
Commenting on the association, Sumit Gupta, Managing Director, Alstone, noted that the collaboration represents the brand’s evolving engagement with cricket as a platform of scale and cultural relevance. He emphasised that beyond visibility, the objective is to build meaningful connections with stakeholders nationwide, adding that the values of Punjab Kings resonate closely with Alstone’s focus on innovation, performance and consistency.
Saurabh Arora, Chief Commercial Officer, Punjab Kings, welcomed the partnership, stating that the franchise looks forward to working with a growing brand like Alstone. He highlighted that the collaboration is expected to create engaging opportunities for fans throughout the season while strengthening the association between both entities.
Through this partnership, Alstone plans to roll out a comprehensive mix of integrated marketing initiatives, creative campaigns and on-ground activations during the season. The company aims to enhance engagement with channel partners and end consumers while reinforcing its leadership in the premium cladding segment.
Punjab Kings, known for their vibrant identity and loyal fan base, offer a strong platform for brand amplification. As India’s premier T20 cricket league continues to attract massive viewership, Alstone’s association with the franchise underlines its commitment to bold brand-building and sustained market expansion.
About Punjab Kings
Punjab Kings, one of the original franchises of the Indian Premier League, is owned by a consortium of industry leaders including Ness Wadia, Mohit Burman, Preity G Zinta and Karan Paul. Based in Chandigarh, the team is recognised for its spirited approach and commitment to nurturing emerging talent. Following a successful 2025 season that saw the team reach the finals, Punjab Kings continue to build momentum both on and off the field.
About Alstone
Alstone has been a pioneer in the cladding industry for over two decades, offering a wide range of façade solutions such as Fire Retardant Composite Panels (FRCP), Metal-based High-Pressure Laminates (HPL), Aluminium Honeycomb Panels, Metal Louvers and Zinc Composite Panels (ZCP) in association with VMZINC, France.
The company operates two manufacturing facilities—one in Dehradun, Uttarakhand, for Aluminium Composite Panels, and another in Kotputli, Rajasthan, for Alstone ALCOMB Honeycomb Panels and other advanced materials. Both plants feature in-house coating lines, ensuring consistent quality and timely delivery.
