An Insightful Webinar for the Industry on Versatile, Sustainable, and Legal by Canadian Wood
The webinar witnessed participation from all walks of the industry experts and discussed why wood is the best choice for the environment when it comes to replacing building materials like concrete or brick for creating masterpieces. Many myths regarding the wood, their sourcing, and the advantages that they provide to an environment were busted. The sustainably sourced wood and care to extend its life were also the main concerns of one of the panelists.
Addressing the participants, Parnesh Chhibber, Country Director, FII quoted, “Canadian wood reaches out to the target audience through a highly accomplished techno-commercial team based out of Mumbai, Delhi NCR, and Bangalore. While the products must be transported across the globe as B.C. Canada is distant from India, doing so can be done without having a harmful effect on the environment, which is why we strongly support Sustainable Forest Management. After seeing operations across locations since the early 1990s, Canadian wood today is available with 41 stockists spread across 23 cities. To increase awareness Canadian wood consistently organizes educational seminars, networking events, training workshops, and conduct product trials under the “Try Canadian wood” program amongst their target audience.
Sharing his thoughts on wood as a versatile and futuristic material, Dr. Jimmy Thomas, Assistant Director of Technical Services, FII said, “It has always been a pleasure to talk about the initiatives I believe in so firmly. Speaking of it, Canadian Wood has played a huge part in recognizing Sustainable Forest Management and the versatility of wood by showcasing various applications. Properties that make wood versatile are its stability, durability, good screwing properties and Strength-to weight ratio, etc.
Mr. Peter Bradfield, Technical Advisor, FII stated, “India has a huge requirement for sustainable wood suppliers since local customers are placing greater demands on businesses to show a commitment to environmental preservation while manufacturing wood products. Thus, using wood as a material is environmentally friendly. One must go for certified wood because of its legality and ensure that the source of lumber is always traceable. Only 10% of the world’s forests are certified and Canada alone has over 40% of the world’s forest certification.”
The Canadian Province of British Columbia (B.C.) is considered a global pioneer in sustainable forest management, fulfilling the present and next generations’ demands in terms of the environment, society, and ecology. British Columbia (B.C.) is the biggest lumber exporter in the World. Industry preferences for sustainable materials have evolved and as a result, the awareness of several environment-related products has grown. The Canadian Wood makes an effort to minimize the harm being done to the environment and human health while utilizing less energy, water, and materials in order to attain sustainability.