ICON World of Tile Director Interview | Tirath Faldu | Tile Industry India Future Expansion Plan
- April 11, 2026
- By: Editorial Team
ICON World of Tile | Mr. Tirath Faldu | Global to Domestic | India Expansion Strategy | Exclusive Interview with BMR
What happens when a tile brand that has been exporting to nearly 60 countries for decades decides to enter the Indian domestic market? How does a globally proven manufacturer build retail presence, maintain quality at scale, and meet the evolving demands of Indian architects, designers, and homeowners?
In this exclusive interview with Building Material Reporter, Mr. Tirath Faldu — Director of ICON World of Tile — shares the brand's complete journey, manufacturing strength, India strategy, and vision for the future.
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ABOUT ICON WORLD OF TILE
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◆ Speaker: Tirath Faldu — Director
◆ Brand Since: 1987
◆ Global Presence: Exporting to 58+ Countries
◆ Headquarters: Morbi, Gujarat
◆ Domestic Market Entry: Last 2 Years
◆ Manufacturing: 100% In-House | Double Digital Technology | Continua Plus | Slab Manufacturing Unit
◆ Haryana Network: 3rd Gallery Open | 11 More Showrooms Planned
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WHAT THIS INTERVIEW COVERS
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▸ Why did ICON choose to enter India's domestic market after decades of pure export?
▸ How did the brand completely update its design range and colour combinations for Indian buyers?
▸ Double Digital Technology and Continua Plus — what makes ICON's manufacturing globally superior?
▸ In-house large format slab manufacturing — a capability most tile brands don't have?
▸ How does ICON deliver custom tiles to architects from just a reference photo?
▸ How social media has transformed today's Indian tile buyer — now brand AND product aware?
▸ Why showroom galleries have become compulsory — not optional — for tile brands today?
▸ Haryana expansion — Panipat, Sonipat, Ambala, Hisar, Pehowa all confirmed in the pipeline
▸ Pan India strategy — Along with Tier 1 and Tier 2, Tier 3 cities are also targeted
▸ India vs International buyer — why vibrant and traditional colours dominate India
▸ North India market — Haryana, Punjab, UP, Delhi, Himachal Pradesh all share similar taste behavior
▸ Upcoming new collection — single tile in 4 different sizes with 3 different finishes
▸ Future outlook of India's tile and surface industry
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KEY INSIGHTS
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▸ ICON entered India with a proof plan — proper branded galleries only, not just display boards
▸ Architects now demand customization — ICON delivers exact tiles from reference photos
▸ Indian tile customer is now highly educated via social media — knows specific products, not just brands
▸ Galleries are no longer optional — compulsory for any tile brand serious about retail
▸ Indian buyers prefer vibrant, traditional colours — completely different from international buyers
▸ Upcoming range gives 1 design in 4 sizes + 3 finishes — maximum flexibility per project
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