AGL’s 'Premium ka Pappa' Campaign, Fronted by Ranbir Kapoor in Style

May 15, 2024
By: Editorial Team
NEWS

BMR's Special Feature - Brand in focus - AGL Raises the Bar with 'Premium ka Pappa' Campaign, Fronted by Ranbir Kapoor in Style. The company has launched two TV commercials as part of the campaign which has already garnered over 7 million views on YouTube.

Recognized for his charm, versatility, and youthfulness, Ranbir Kapoor perfectly embodies the spirit of Asian Granito - an innovative, dynamic, and constantly evolving brand. The campaign which centres around the theme of luxury and premium feel with AGL products, has captivated audiences nationwide, with fans expressing immense excitement and curiosity for more details.

The company has launched two TV commercials as part of the campaign "Premium ka Pappa. In its initial stages, the campaign has already garnered over 7 million views on YouTube.

"Premium ka Pappa" offers a glimpse into the premium lifestyle that AGL products bring into homes, with Kapoor himself showcased as a believer in the brand's innovative sophistication. In the first TV commercial - In a refreshing twist with a pinch of humor, Kapoor is seen personally driving the premium collection from AGL Exclusive Showroom in a super luxury car.

In the second TV commercial, Kapoor is depicted checking into a luxury hotel and opting to pay for his stay with an 'AGL Tile'. Surprisingly, the hotel staff accepted the payment without hesitation, and it was smoothly processed on the swipe machine.

The campaign aims to tap into the deep-seated aspirations and emotions of consumers towards premium products. By positioning the company's offerings with notions of premium experience, aspiration, and emotional appeal, the campaign aims to establish a deep connection with both trade partners and customers alike.

Much like how Ranbir Kapoor has captivated audiences with his acting prowess and dedication, Asian Granito too has carved out a similar niche in the hearts and minds of its customers globally. Through this campaign, the company endeavours to solidify its position as a trusted purveyor of premium products, fostering a sense of admiration and loyalty among its audience.

"We are thrilled to unveil 'Premium ka Pappa,' our latest campaign featuring the dynamic Ranbir Kapoor," said, Mr. Kamlesh Patel, Chairman and Managing Director of Asian Granito India Ltd. "With this campaign, we aim to showcase how AGL products redefine luxury and elegance in everyday living. Kapoor's association further solidifies our commitment to delivering unmatched quality and sophistication."

As the campaign continues to gain traction and dominate digital spaces, AGL reaffirms its position as a trailblazer in the home decor industry, setting new standards for innovation and creativity. This surge of excitement and anticipation is not only evident among fans but also within industry circles. Social media platforms are buzzing with fervent reactions and responses, indicating the campaign's unprecedented impact and expansive reach.

Established in 2000, Asian Granito India Ltd has swiftly become India's top Luxury Surfaces and Bathware Solutions brand. AGL offers a diverse range of premium home improvement products such as tiles, sanitary ware, bathware, marble, and quartz, catering to various interior design preferences. Known for reliability, innovation, and quality consciousness, AGL has built a strong global brand identity and boasts a loyal customer base across segments.

Ranbir Kapoor celebrated as a Bollywood icon, rose to prominence through his roles in acclaimed coming-of-age movies like Wake Up Sid, Raajneeti, Rockstar, Barfi, and Sanju, culminating with his latest ventures such as Brahmāstra: Part One – Shiva and the action thriller Animal.

Mr. Anurag Agnihotri, Chief Creative Officer, Ogilvy - West, said, “Many people think about which tiles to buy only once or twice in their lives. So if a tile ad gets just one chance to make an impact, it better be off the grid, slightly mad. And we tried to do that with the new AGL campaign.”

The company manufactures and markets a range of Tiles, Engineered Marble and Quartz, Sanitaryware, and Faucets. With over 235 franchisee showrooms, 11 company-owned display centers, and a vast distribution network across India, including 14,000+ touchpoints, AGL has also expanded its reach to over 100 countries through exports.

Brand in Focus : Asian Granito India Limited

Established in the year 2000, Asian Granito India Ltd. (AGL) has emerged as India's leading Luxury Surfaces and Bathware Solutions brand in a short span of two decades. The Company manufactures and markets a wide range of Tiles, Engineered Marble and Quartz, Sanitaryware and Faucets. AGL products are synonymous with reliability, adaptability, innovation, and quality consciousness and the company has created a strong brand identity, well well-recognised globally and loyal customer following across segments.